Your bio says "link in bio" but that link goes to... what exactly? Your homepage? A messy link tree? Last month's dead offer?

Here's the truth: Your /start hub is the most important page you'll ever build. It's where every interested person lands first. Mess this up and nothing else matters.

Good news? You can build a conversion-focused /start hub in 15 minutes. Not perfect. Not pretty. But functional and effective.

What Belongs on /start

Your /start page isn't your website. It's a decision page. Every element either helps someone decide or gets cut.

The Only 5 Things Allowed:

  1. Headline that matches what they clicked for

  2. One primary offer (your main lead magnet)

  3. Brief description of value (what they get)

  4. Opt-in form or button

  5. One secondary option (if they're not ready)

That's it. No navigation menu. No about section. No social proof wall. No "while you're here check out these 47 other things."

What Doesn't Belong:

  • Your life story

  • Every product you've ever made

  • Instagram feed embed

  • Blog posts

  • Testimonials (unless directly relevant)

  • Multiple competing offers

  • External links

Confused people don't convert. Keep it simple.

Must-Have Buttons

Buttons aren't just buttons. They're micro-commitments that lead to macro-conversions.

Primary Button (Top/Center):

  • "Get the Free Guide"

  • "Send Me the Checklist"

  • "Start My Automation"

  • Always action + value

  • Big, bold, impossible to miss

Secondary Button (Below/Smaller):

  • "Not ready? Start here →"

  • "Want to learn more first?"

  • "Browse other resources"

  • Lower commitment option

  • Still leads somewhere valuable

Button Psychology:

  • Use "My" not "Your" (creates ownership)

  • Include the word "Free" if it is

  • Add urgency if real ("Today Only")

  • Make it a different color than everything else

  • Test rounded vs sharp corners (sounds dumb, matters)

UTM Hygiene

Your /start hub is where all roads lead, so UTM hygiene is critical.

Every Link TO Your /start Needs:

yoursite.com/start?utm_source=[platform]&utm_medium=social&utm_campaign=[offer]&utm_content=[specific]

Every Link FROM Your /start Needs:

yoursite.com/thank-you?utm_source=start_hub&utm_medium=internal&utm_campaign=[action]

This creates a clear path:

  • Instagram → /start → opt-in → thank you

  • You see the full journey in analytics

  • You know which platform converts best

  • You know which /start variation works

UTM Checklist for /start:

  1. Incoming links have platform UTMs

  2. Form submission has conversion tracking

  3. Thank you page has completion UTMs

  4. Secondary links have "not_ready" UTMs

  5. Everything is lowercase, no spaces

QA Checklist

A broken /start hub is worse than no hub. Test everything.

15-Minute QA Checklist:

  1. Mobile test (looks good on phone?)

  2. Load speed (under 3 seconds?)

  3. Form works (actually captures emails?)

  4. Auto-reply triggers (they get the thing?)

  5. UTMs track (show up in analytics?)

  6. Back button works (or intentionally doesn't?)

  7. Thank you page loads (confirms success?)

Cross-Platform Test:

  • Click from Instagram bio

  • Click from TikTok bio

  • Click from YouTube description

  • Click from email

  • All should work identically

Iterate with Data

Version 1 of your /start hub won't be perfect. That's fine. Data makes it better.

Weekly Optimization Ritual:

Check these metrics:

  • Visitor to opt-in rate (aim for 20%+)

  • Which UTM source converts best

  • Where people drop off (form? button?)

  • Time on page (too long = confusion)

Test One Thing at a Time:

  • Week 1: Headline

  • Week 2: Button color

  • Week 3: Form fields (email only vs name+email)

  • Week 4: Value proposition

Real Example Evolution:

  • Version 1: 10% conversion

  • Changed headline: 15% conversion

  • Removed name field: 22% conversion

  • Added countdown timer: 31% conversion

  • Removed timer (felt scammy): 28% conversion (kept this)

Small tweaks, big differences.

Your /start hub is your digital front door. Make it welcoming, clear, and impossible to leave without taking action.

Grab the Automation Starter Checklist to see our highest-converting /start page template in action.

Educational content only. No business, financial, or results guarantees. Implement at your own discretion.

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